RESEARCH AND PUBLICATION
Exploring the Effects of Interactive Choices on Enjoyment in Interactive Video (on going)
Yuxian Lin, James Cummings, Wanchun Liu, Robet F. Potter
Role：First author
The goal of this study is to investigate how different features of interactivity (frequency of choice and morality of choice) will influence the audience's enjoyment of interactive video through and beyond the satisfaction of hedonic needs (arousal and valence) and non-hedonic needs (autonomy, competence, and relatedness) by using The Complex as the stimulus material.
User Experience Research
Apple Watch & iOS
Fitness APP
This project focuses on the Fitness application of the Apple Watch and its corresponding iPhone application. Through a qualitative research methodology consisting of observation and interview sessions with participants, this report aims to uncover the frustrations users encounter and the emotions that guide their behaviors when using these applications. The observation sessions provide reliable information about users' actual use experience in certain activity contexts, while the interviews offer insight into users' previous use experiences in other workout contexts and their frustration moments.
User Experience Research
Duolingo
This project aims to identify the strengths and issues of the Duolingo language learning app and assess how gamification features aid users in learning languages. The project employs heuristic evaluation and usability testing methods to gain insights into expert and novice users' experiences with the app. The heuristic evaluation uses Neilsen's principles to understand user satisfaction and concerns, while usability testing with a think-aloud approach examines the difficulties novice users face. The results of this research will help Duolingo improve the app for better user experience.
Publish on Video & Audio Circle
Yuxian Lin, Xiaohong Wang
Role: Co-first author
An observation on how traditional mainstream media (such as Washington Post, CBS) transformation by using a short video strategy.
Excitation Transfer Effect in Journalism Consumption in Mixed Immersive Environments
Li Zhang, Xinyue Liu, Di Mu, Bochao Sun, and James Cummings
Role: Research assistant
It is the first study examining the impact of immersion on excitation transfer during such transitions and the corresponding impact on message recall in virtual reality and 360° video environment.
